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Dream Foundation Joins the National #GivingTuesday Movement To Encourage Spending With A Purpose

Dream Foundation has joined #GivingTuesday, a first of its kind effort that will harness the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. Coinciding with the Thanksgiving holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world.

Taking place December 2, 2014 – the Tuesday after Thanksgiving – #GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.

Dream Foundation invites its communities to share their reasons for giving and help raise awareness and funds for its own mission, as well the work of other non-profits that strive tirelessly year-round to make a difference and give back to those in need.

“At Dream Foundation, our staff, volunteers, donors and corporate partners know how the rewards of caring for other people can far outweigh the charge,” says Dream Foundation Executive Director Kisa Heyer. “During the holiday season, as we give thanks for all we have in our own lives, we are also grateful for the support from our village of dedicated volunteers, donors and partners whose efforts come together to make thousands of dreams come true every year.”

Seeing an opportunity to channel the generous spirit of the holiday season to inspire action around charitable giving, a group of friends and partners, led by the non-profit community and cultural center 92nd Street Y (92Y), came together in 2012 to find ways to promote and celebrate the great American tradition of giving. Thought leaders in philanthropy, social media and grassroots organizing joined with 92Y to explore what is working in modern philanthropy and how to expand these innovations throughout the philanthropic sector. The concept gained steam, and with the help of the United Nations Foundation and other founding partners, more than 10,000 organizations have joined the movement and are providing creative ways people can embrace #GivingTuesday and collaborate in their giving efforts to create more meaningful results.

“#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism,” says Kathy Calvin, CEO of the UN Foundation. “The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.”

Those who are interested in joining Dream Foundation’s #GivingTuesday initiative can visit www.dreamfoundation.org/givingtuesday. For more details about the #GivingTuesday movement, visit the #GivingTuesday website (www.givingtuesday.org).

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